Clothing & Apparel — half price deals
91 clothing & apparel products reduced right now (78 at Coles, 13 at Woolworths) . The average reduction in this category is 50%, or about $9.03 per item; the largest single saving is $17.50.
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Buying clothing & apparel on special
Supermarket clothing — socks, underwear, basics, kids' sleepwear — is discounted on a seasonal clearance rhythm rather than the weekly grocery cycle. Half price here usually means the range is being changed over.
Basics like socks and underwear are the sensible buy: sizes are stable, the items wear out on a schedule, and there is no fashion risk in buying ahead. Anything more specific is worth trying on, because supermarket sizing varies noticeably between ranges and returning it means another trip. Check the fabric composition rather than the brand name — the price difference between a cotton-rich basic and a synthetic one is often smaller than it looks.
Related reading: how to check a half price deal is really a deal and what is actually worth stockpiling.